Imagine a surreal world where you come across an unusual artifact on your usual day out at the beach. So was the case on Charmouth Beach-Dorset, England. A gigantic forty foot dragon skull was discovered washed ashore on the beach.

Sounds like something right out of a story book and probably all the adventure fanatics are already planning to shift there. But before any of you pack your bags, the real story behind this enormous dragon skull is that it was an amazing PR strategy by Blinkbox a UK based television streaming service provider, to promote the third season of a popular T.V show Game of Thrones. Designed by a team of three, the sculpture took around two months to be completed. Feast your eyes on this brilliant advertising campaign through these pictures via Blinkbox.